| | 
 |
| | Hong Kong-based Winnington offers the DP10348S1A model measuring 1,030x480x180mm. The product is made of 304 stainless steel. |
 |
Conservative projections
Amid the uncertainty over manufacturing expenditure and prices, suppliers are predicting sales to increase further, albeit at a slower pace. Exports from the mainland have risen an average 50 percent annually since 2003. Only a few companies, however, believe they can match the growth rate this year and many expect revenue to go up between 20 and 40 percent. Customs statistics support these calculations. Export value between March 2007 and February 2008 increased 36 percent whereas shipments during the same 12 months of the previous period soared 65 percent. Kele Kitchenware Co. Ltd is estimating 10 percent growth in exports in the year ahead. The company generates $40 million in revenue annually, of which overseas shipments represent 50 percent. In contrast, Yuyao Afa is expecting export sales to jump by 40 to 50 percent. The supplier specializes in sinks, with models for kitchen use accounting for 95 percent of output. Nearly one-third of the line is sent abroad. Hong Kong’s exports of kitchen sinks go mostly to the US and Europe, rising 30 percent in past years. Makers in this report, however, foresee minimal growth in the next 12 months due to the economic slowdown, particularly in the US. After registering 20 to 30 percent higher export sales in 2007, Winnington Casting Co. Ltd anticipates only a 5 to 10 percent upturn this year. It ships about $800,000 worth of kitchen sinks annually, mostly to the US. Tong Chi Stainless Steel Engineering Ltd is expanding market reach to include Europe, Asia and Australia but remains cautious with its projections, placing growth at below 10 percent. Despite a 10 percent upturn in prices, exports at Evolution Industrial Ltd rose 30 percent last year. The company is expecting overseas demand to weaken and, as such, is implementing product-based differentiation strategies to stay afloat.
|